In light of last night’s BBC Panorama investigation exposing questionable practices by certain estate agents, it’s understandable that many sellers are left feeling uncertain about who they can truly trust.
That’s why we’ve put together this latest article—because you deserve an agent who puts your interests first and treats your property with the care it deserves.
Tips for Buyers & Sellers Looking for Genuine Support
When it comes to buying or selling a home, picking the right estate agent can make all the difference. The right agent will not only save you time and stress but could also help you get the best possible price. Unfortunately, not all agents are created equal—some are more focused on commission and upselling extras than actually helping you.
So, how do you find a reliable, trustworthy estate agent such as Michael J Chapman Estate Agents who actually puts your needs first?
Here’s a practical, no-nonsense guide to help you make the right choice.
1. Check Their Credentials
A professional estate agent should be part of a recognized governing body.Look for membership with:
- The Property Ombudsman (TPO)
- Propertymark/National Association of Estate Agents (NAEA)
- Royal Institution of Chartered Surveyors (RICS)
These organisations set ethical and professional standards that agents must follow.
2. Ask Around and Read Reviews
Word of mouth still counts for a lot. Ask friends, family, or neighbours if they’ve had a good experience with a local agent.
Also, don’t forget to check:
- Google Reviews
- Trustpilot
- Local forums or Facebook groups
Look for recurring themes—especially around communication, trustworthiness, and professionalism.
3. Look for Local Knowledge
A good agent should know your area inside and out. That includes:
- Recent sale prices
- School catchments and transport links
- Buyer demand in your postcode
Test them: ask what similar properties have sold for recently. If they struggle to answer, keep looking.
4. Why Local Independent Agents Often Come Out on Top
While corporate estate agents might have flashy branding, many sellers find local independent agents offer better service. Here’s why:
They're Part of the Community
They live and work in your area, and their business depends on reputation and local trust—not just targets.
More Personal Service
You’re not just another listing. Independents often offer a more tailored and hands-on approach.
Less Pressure to Upsell
Corporate agents often push add-ons like mortgage advice, insurance, or legal services. Local agents are usually more focused on selling your property—not selling you extras.
Consistent Contact
With smaller teams, you’re more likely to deal with the same person from start to finish.
Tip: Don’t underestimate the value of someone who genuinely cares about your sale, not just their next bonus.
5. Compare Their Marketing Strategy
Ask how your property will be marketed. A trustworthy agent should offer:
- Professional photos & floorplans
- Listings on major property websites (e.g. Rightmove, Zoopla)
- Open houses or virtual tours
- Social media and email marketing
Request recent examples of their listings so you can judge the quality for yourself.
6. Be Wary of Overvaluations
Some agents will tell you your home is worth more than it really is—just to win your business. Then they drop the price later.
Pro Tip:
Get at least three valuations. If one is much higher than the others, ask the agent to explain why.
7. Test Their Communication
Pay attention to how they interact with you:
- Do they return calls and emails quickly?
- Are they clear and transparent?
- Do they answer your questions directly?
A trustworthy agent will keep you informed every step of the way—and won’t dodge difficult conversations.
8. Understand Their Fees (and Read the Fine Print)
Before signing anything, ask for a full breakdown of:
- Commission rates (percentage or fixed fee)
- Contract length
- Notice periods and tie-in clauses
Don’t be afraid to negotiate or walk away if the terms feel restrictive or unclear.
Final Thoughts: Trust Your Instincts
Choosing the right estate agent isn't just about who gives you the highest valuation or promises a quick sale. It’s about:
- Their local expertise
- Honest advice
- Transparent communication
- Genuine customer care
And often, local independent agents shine in all of these areas—without the hard-sell tactics used by some corporate chains.
Take your time, ask the right questions, and go with the agent who feels like a partner—not a salesperson.
At Michael J Chapman Estate Agents, our commitment is simple: honest, transparent service with your best interests at the core of everything we do.
Here’s what sets us apart:
- No upselling – We don’t sell financial services or in house conveyancing
- No hidden fees – Our contracts are clear and straightforward
- Transparent pricing – Our fee structure is explained from the start
- Property-first focus – We specialise purely in marketing, selling, and letting homes
If you're thinking about selling or letting, choose an agent who puts your needs first—not their sales targets.
Experience the difference. Call us today on 01625 584379
